for SaaS founders & execs

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Fix your confusing SaaS messaging

service for B2B SaaS
Go from confusing product messaging no one understands to simple, clear copy in 5 days.
Drive discovery with robust layout
Convert with plain & crisp copy
the problem

SaaS platforms are complex

This complexity often translates into confusing, bad product messaging across all touchpoints.
the consequence

Bad messaging deters people

Leads and users have no patience for messy product messaging. If it’s too dense or confusing, they’ll ignore it and take no action.
the solution

Work with Victoria to fix it

Hey, I’m Victoria—the mind behind SaaS Minds. The pun is intended. Happy you’re here. 👋
10 years in SaaS taught me how costly confusing messaging is. Let’s turn the complexity of your software into clear messages that everyone gets.
To do that, I will simplify and re-write your SaaS product pages following a clear-cut process.

Get started with a quick 20-min discovery call.

my process

Steps to fixing your SaaS messaging

If you struggle with product messaging, you’re in the right place.
step 1

I’ll audit your messaging

I’ll check your homepage, platform & feature pages, and demos. I’ll look into how you:
Organized the platform features
Explain what your software does
step 2

I’ll refine your value prop

I will distill your USP by collecting and analyzing insights based on:
The problem(s) your SaaS solves
Your Ideal Customer Profile (ICP)
The user journey and actions
Competitors and industry trends
step 3

I’ll work on your taxonomy

I’ll optimize your software layout for clarity & consistency. To do this, I’ll:
Group capabilities logically
Label modules & features clearly
Create a coherent software layout
Make it easy to understand
step 4

I’ll re-write product copy

I’ll simplify the heck out of your copy. I’ll re-write these pages: 
Your SaaS homepage
Platform and / or feature pages
Use case pages

Get started with a quick 20-min discovery call.

real talk

Why work with Victoria?

There are countless copywriting services. What makes this service different?
SaaS messaging isn’t just copywriting—it’s how teams—product, marketing, sales, CS, CX—communicate with leads and users.
Yet, this won’t give results if messaging is dense or confusing. The key? Simplify everything.  
That’s what I do.
I unpack your software’s complexity, distill it, re-organize it, and only then create clear messaging that leads and users understand immediately.
best suited for ...

Who can benefit from this service?

I designed this service specifically for SaaS founders and executives.

Tech founders

in charge of their company’s messaging

Non-tech founders

responsible for their SaaS product messaging

SaaS founders

of early and growth-stage SaaS brands.

SaaS solopreneurs

who want to nail their product messaging
pricing

How much does it cost?

There’s one simple plan with clear-cut deliverables and add-ons.
one-time
no hidden fees
$4,297

What’s included

2-hour strategy session
a simplified, logical layout of your software
homepage copy (delivered in the first 5 days)
platform and / or feature pages (structure & copy)
use case pages (structure & copy)
2x rounds of revisions

Add-ons

pricing page
ICP pages
script for demo video
script for feature demos
product tour steps & copy
free trial nurture sequence
dashboard microcopy
onboarding emails
onboarding flow microcopy
messaging guidelines
other product assets
20-minute discovery call

Book a call—no strings attached

faq

Do you work with teams or solo founders?

I usually work with small and medium SaaS teams. But I also work with solo SaaS founders.

What industries do you have experience working with?

I work with SaaS companies of all sizes, from startups to established brands. I typically work with companies in the soft-tech industry, including martech, retail tech, edtech, HR tech, productivity tools, team collaboration tools, communication tools, customer support tech, and more.

I don’t provide services to SaaS that assist hard-tech industries such as manufacturing, robotics, aerospace, automotive engineering, or heavy machinery.

How long does it take to receive the first deliverable?

You’ll receive your homepage revision-ready copy within 5 days after our first work session.

What if I have the software but don’t have the copy yet?

No problem. We can work on it from scratch.

Can I request additional revisions?

Yes, two rounds of revisions are included in the initial package. If, in the unlikely case, you’re unhappy with the deliverables, I’ll keep working on them until you’re satisfied and ready to publish.

Do you handle the design of the page as well?

No, I don’t handle the page design. I work on and provide the page structure and copy. I provide a clear layout and simple messaging that leads and users can understand right off the bad. However, having a well-defined structure will make your designer’s job much easier.

What is the pricing structure?

The base package is priced at $4,297 with no hidden fees. Add-ons such as use case pages, onboarding sequences, or video demo scripts are available at an additional cost.

How do I know if I need this service?

If people struggle to understand your product, you’re seeing high bounce rates, or your messaging isn’t converting leads, my service will help simplify and clarify your product messaging to drive discovery and conversion.

How do I get started?

It’s easy. Just click the CTA button to schedule a 20-minute call, where we can discuss your SaaS messaging needs and see how I can help.